Tesco to launch range nationwide from November
Soupologie, the UK’s leading superfood, vegan and free-from soup brand, today announces the addition of two exciting new product ranges. Launching under the name ‘Foodologie’, a Souplogie sub-brand, they include three ‘Oh Snack! Pots’ and five ‘Plant Pots’ which, in a UK first, contain your full five-a-day. The eight strong range will roll out across 450 Tesco stores from 23 November with wholesalers and independents due to follow in January 2021.
Plant Pots (RRP: £2.40/500g)
Pioneers in plantbased, the Foodologie ’Plant Pots’ are the first of their kind. Positioned as the perfect option for a healthy lunch or an easy mid-week meal, Foodologie uses innovative recipes to put a plant-based twist on some flavour favourites. Not only that, but each pot includes your full five-a-day and contains under 300 calories. Flavours include: Greek Style Briami, Bountiful Burrito Bowl, Super-Charged Chilli Verde, Lentil & Turmeric Daal and Roasted Roots with Curly Kale. True to the brand’s ethos they are vegan, low fat, gluten-free and packed with protein and fibre.
‘Oh Snack!’ Pots (RRP: £1.70/ 250g):
Available in three delicious and rich flavours; Yunnah Noodles with Kimchi, Carrot Bourguignon and Jambalaya these new snack pots are pitched as a light lunch option, a mid meal snack, or as a side dish. As with the rest of the range they are vegan, fat free, contain fibre and are gluten-free. All Foodologie pots are 100% recyclable.
Amanda Argent, Co-Founder and Head of NPD at Foodologie says “When we started our family business Soupologie in 2012, we set out to become the leading, go-to brand for delicious, free-from, nutritious plant-based food. We pride ourselves in creating healthy meals and soups that taste great, that are crammed with vegetables, rich in nutrients and use interesting ingredients that are as filling as they are good for you. Taking everything we have learned from our successful soup range, we’re absolutely delighted to be taking our expertise to a new area. The launch of Foodologie is a really exciting new proposition for us, marking the next phase in our journey as we continue on our mission. We are so grateful to have the support of Tesco to take the range to market and we can’t wait to hear what our customers think”.
The full range is, uniquely, free from the 14 main allergens, vegan and have all green front of pack ‘traffic lights; meaning they are low in fats, sugars, salt, carbs and calories.
Find out more: Soupologie.com / @soupologie