- Dried Fruit, nuts and seeds market leader invests in affordable snacking range of the UK’s favourite dried fruits, nuts & seeds as demand for healthier products soars post-lockdown
- Products are available to purchase in Poundstretcher stores (RRP: £1.49).
Whitworths is making healthier snacking more accessible with the recent launch of its affordable Favourites range. The favourites range is just that, the UK’s favourite dried fruits, nuts & seeds and the range taps into trends towards healthier consumption habits as the UK moves out of lockdown, with 26% of Brits vowing to change their diet for the better*.
Worth more than £142m**, Whitworths has been providing consumers with innovative, tasty, and healthy products for 130 years. The Favourites range further secures the brand’s position in the snacking category and reassures consumers that they’re getting the quality product they expect from Whitworths at a value price.
The Whitworths Favourites Range is aimed at consumers who are looking for healthier daytime snacks and healthier ingredients for breakfast and scratch cooking at an accessible price point. SKUs in the range include: Almonds, Yoghurt Coated Banana Chips, Fruit & Nut Mix and Raisins all of which are available to purchase in Poundstretcher stores (RRP:£1.49). Whitworths is looking to further roll out the range across channels such as High Street, Impulse, Discounters and Independents in the coming months.
Whitworths Commercial Director, Phil Gowland comments: “The Whitworths Favourites range has been created with the continuing consumer trend for healthier choices in mind. As we move out of lockdown and consumers are re-evaluating their diets, we’ve seen a huge surge in demand for healthier snacks so
we see this as an ideal time to launch a healthier, quality product that is accessible for all consumers, in line with our mission to help everyone eat a little healthier every day.”
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