Following the recent acquisition of the Daniels Group by US based Hain Celestial, the UK Hain interests and the UK Daniels Group interests will be merged and be known as the Hain Daniels Group. Rob Burnett is appointed Chief Executive.
Burnett, former CEO of the Daniels Group, says the new £240 million turnover company is poised to become a ‘major force’ in the UK’s fresh and frozen natural foods market.
“We are restructuring our business to give better focus on our 8 chilled and frozen food categories with a core senior team driving category growth across 3 groups: Soup and chilled ready Meals; Chilled drinks, fruit and sandwiches; meat free foods and desserts.
“Future growth will be underpinned by a concentration on our core categories through utilizing our strengths, with innovative NPD, customer service, consumer and brand understanding and an over-riding commitment to quality given top priority,” says Burnett.
“We will be applying these principles to our extended product portfolio which, in addition to New Covent Garden Soup, Johnson’s Juices and the Farmhouse Fare range of traditional desserts, also includes the Linda McCartney meat free range and an ongoing launch programme of new brands into our existing and new categories.”
Burnett is joined in the senior management team at Hain Daniels by former Daniels Group directors. They include Nigel Parrott (marketing), Mike Cassidy (Sales), Stacey Howe (NPD), Jeremy Hudson (Finance), Alison Robertson (Technical) and Nadine Maggi (HR). In addition, the operations team has been strengthened with the addition of David Betts Grey as Operations Director.
Hain Daniels Group manufactures its products at eight facilities in the UK and is headquartered in Leeds. The combined company employs 2400 people in the UK.
In addition to increasing output at the former Daniels Group sites, to support ambitious growth plans, the company expects to increase utilization of the former Hain Celestial Fakenham and Luton facilities.