NEW Nurture Fruity Water+ – the first functional drink of its kind – has partnered with Little Dish for a targeted copromotion with Ocado, sampling 12,500 of its delicious mess free pouches.


Starting 27 July for 4 weeks, Ocado shoppers will be invited to add a Little Dish healthy toddler meal and a Nurture Fruity Water+ pouch to their on-line shopping basket and enjoy the Fruity Water for free!

The highly engaging banner campaign has been created to capture the hearts and minds of parents with young children looking for good nutritious food and drink products for their little ones – all made with 100% natural ingredients and no added sugar.

The partnership with Little Dish is one of a number of special price promotional campaigns that Nurture Fruity Water+ has secured with Ocado between now and early November.

Available in TWO delicious flavours: Cherry & Strawberry and Orange & Pineapple, Nurture Fruity Water+ is targeted specifically at young children (from 1 year) with added nutrients to support immunity and lower naturally occurring sugar.

Made with 45% natural juice and 55% water, as well as nutrients that support immunity, bones, and teeth (scientifically proven with EU health claims), Nurture Fruity Water+ contains no added sugar and less than 1 teaspoon of naturally occurring sugar per 100ml. What’s more, it is school approved and offers the UK’s first mess-free pouch for on-the-go convenience.

NURTURE Fruity Water+ is available in 200ml pouches with a RRP of 99p to £1.49.

Retailers include: Ocado, Whole Foods Market, and Holland & Barrett.

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