Old Mout Cider has teamed up with the World Wildlife Fund to protect half a million acres of threatened habitat around the world. It’s the next chapter in the New Zealand-born cider‘s ongoing bid to rescue its native country’s national icon, the kiwi, which appears on all Old Mout packaging. The new campaign includes Old Mout’s first-ever TV ad and features the kiwi and WWF’s iconic panda, as well as showcasing Old Mout’s sustainability credentials – 100% recyclable, natural flavours and vegan friendly. Old Mout goes from strength to strength, growing +31%.

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