One Stop is promising a strong start to the new year by announcing its ‘Big Brands Low Prices’ campaign which pledges to support customers post-Christmas with over 100 family-favourite brands at unbeatable prices.
With customers often feeling the financial pinch after Christmas, from Wednesday 8th January to Friday 28th February, shoppers across One Stop’s 1,100 UK stores, including franchise, will find a huge range of well-known branded products at must-have prices.
As part of the campaign, 42 essential products will see ‘Price Drops’ delivering an average of 7.3% savings for customers, with products spanning across key categories such as ambient food, chilled, frozen, household, soft drinks, and wine.
The initiative comes as One Stop reinforces its competitive edge and commitment to quality and value, ensuring customers can access trusted brands while staying within their budget.
It will also come as welcome news to One Stop’s franchisees who can take advantage of the campaign and promotions in-store, supported with impactful POS and marketing material.
Nigel Prendergast, Head of Customer and Business Support at One Stop, commented: “As a community retailer, we’re tuned into our customers’ changing needs, especially in the New Year when shopping habits shift. Many feel the ‘post-festive pinch’ and want to balance their budgets without compromising on quality.
“With our January value campaign, we’re showing that One Stop is the place to find trusted, big-brand products at unbeatable prices. Whether it’s everyday essentials or treats to get through the colder months, our customers can shop confidently knowing they’re getting incredible value close to home.”
The campaigns will be brought to life with a full in-store marketing takeover, including external posters, banners, stands, hanging signs, and shelf-edge barkers.
Henry Maulik, Head of Product at One Stop, added: “Our new year campaign is about delivering value across the board. By offering this breadth of choice, from health and beauty to grocery and beverages, s, we’re making it easier for customers to shop smart and save big at the start of 2025.”
With fresh produce a big focus for One Stop during 2024, responding to customer demand for healthier choices, the ‘Big Brand’ push will help further position the community retailer as a destination of choice for shoppers who can opt to buy local with everything they need right on their doorstep.
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