Following the latest market trend showing that consumption of the smoked variety is rising, Brakes is urging operators to reassess their bacon offering and ensure smoked bacon is firmly on their menus to deliver a better consumer experience.


Every year the UK foodservice industry consumes 1.7 billion pounds (volume) of bacon, highlighting that bacon is certainly a big business. In addition, the growth of the breakfast market in the past year, shows the importance of caterers getting the bacon offering right, with 88% of consumers saying that the quality of bacon served at breakfast is very or fairly important to their overall enjoyment of their meal.

But while many hotels and catering establishments already serve bacon as part of their breakfast offering, not all are necessarily serving the smoked variety, which offers a distinctive taste and is a key differentiator that can deliver a better customer experience.

However, operators should not underestimate the importance of adding value to customers by catering for all their tastes and needs with a wide offering. The fact that more than half of consumers look at the flavour profile of the bacon reiterates just how vital this is for operators to consider.

Neil Smith, Brakes Head of Food Marketing, said: “The rising popularity of smoked bacon is due to the distinct flavour, which can help offer a better experience for consumers. This flavour profile allows operators to give their customers the best offering to encourage consumption.

“Our bacon portfolio is very comprehensive as we offer variations in smoked and unsmoked, thickness, cuts of meat, origin and pack formats to ensure we can deliver the right product to meet individual customer needs. Whether it’s rindless, smoked or sweet cure back bacon for hotels, streaky bacon for pubs or rindless sliced whole back bacon for school caterers – we can accommodate everyone and all at a competitive price. Combined with our consistently high quality, availability and easy to peel packs, we are the perfect choice for any operator looking to buy bacon.”

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