Vegan ice cream bites pioneer, Over the Moo takes its next big step this Summer with the eagerly anticipated launch of its ‘Find Love in Your Freezer’ campaign (created by Dog, Cat & Mouse), a socials & outdoor ad campaign that celebrates your freezer’s emergence as your ‘all-important’ best snacks refuge.
Significant, 6-figure marketing investment has been earmarked over the Summer to underpin the unveiling of new UK listings to support snowballing awareness and growth taking place in mainland Europe (Continente Portugal) and further afield (Kibsons UAE).
Tipping its hat to the noble choc ice of yesteryear, these sharing bags of lactose-friendly, guilt-free bites are adding some dark chocolate enrobed joy to the plant-based freezer fixture, swapping out cow milk for the smooth velvety joy that is responsibly farmed coconut mylk.
Available in vanilla, caramel and chocolate bites
At less than 30 calories a bite, Over the Moo is also taking a stand for ardent snackers with smaller appetites who love regular guilt-free snacking, whilst recognizing that frozen is the fastest snacking arena.
- The team: Joe Tanner co-originated the UK Häagen-Dazs launch at BBH — the campaign that pioneered the super-premium ice cream movement within the UK
- Stephen Stokes brings creative and brand strategy across Co-op, Bel Group (Boursin, Mini Babybel, Leerdammer), Dr Oetker, and KFC.
- Ian Priest is co-founder of VCCP, Europe’s largest independent agency, former IPA President — and Co-Director of Over the Moo.
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