Leading confectionery brand Perfetti Van Melle is introducing new formats for two of its most popular brands. Mentos, one of the top global candy brands and Smint, the number one sugar free mint[1], are both expanding their product ranges to include these hyper-portable formats.
Mentos is growing 4x[2] the rate of category growth, and research has shown strawberry and orange are among the Top 5 flavours in Europe, with orange growing by 42%[3] – making this the perfect time to launch the Mentos Mini Strawberry and Orange Bag. The new Mentos Mini rolls provide the perfect 40 calorie treat and come in a variety bag that delivers value for money and sharing potential.
As Smint continues to grow faster than the mint category in all metrics, the time is ripe to introduce Smint’s new format tin. The popular mint is now available in this 36 mint format in a convenient pocket size recyclable tin, in the full range of classic beloved flavours: Mint, Spearmint, Sweetmint, and Strawberry.
Both product launches will be supported by both social media and instore activity, and the lines will be stocked in numerous discounters, cash and carries and independent stores.
Caroline Grimshaw, Brand Manager of Mentos and Smint, said: “Smint is the number one sugar free mint brand, a must stock for retailers, and with over 60%[4] of people rating Smint as an everyday essential, we are in the prime position to launch our well-loved product in a new format.”
“The introduction of Mentos Minis comes at the perfect time as portion control and health consideration becomes a topic increasingly under the microscope. At Perfetti Van Melle we pride ourselves on continuously innovating to respond to consumer wants and needs, and Mentos Minis is a perfect example of this!”
Mentos Minis RRP: £1
Smint Mini RRP: 99p
[1] IRI All outlets and Discounters, 6th August 2022
[2] IRI Unify, IRI outlets + KWP value sales, L52W 52 w/e 14 May 2022
[3] Innova Mark Insights, 2019
[4] Attest June 2021
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