Pladis has unveiled its 2018 Christmas campaign, Merry Biscuits Everyone with some brand-new seasonal products and a Christmassy makeover for some sweet and savoury biscuit favourites. The campaign highlights pladis’ brands role over the festivities, from the McVitie’s Jaffa Cake Cracker under the tree to the McVitie’s Family Circle box shared in front of the TV and the Jacob’s Biscuits for Cheese selection on Boxing Day. New launches for Christmas 2018 tap into giftable tins’ enduring popularity, with new tins for McVitie’s Jaffa Cakes, McVitie’s Milk Chocolate Digestives and Jacob’s Crackers.

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