pladis, the global snacking company behind some of the UK’s most loved and iconic brands, is expanding its £75M Jacob’s Mini Cheddars brand with the launch of £1 price-marked packs (PMPs) for three of its most popular flavours. The new 105g price-marked formats will help independent retailers drive sales among cash-conscious shoppers seeking sharing snacks. Flavours Red Leicester, Nacho Cheese & Jalapeno and the newly-launched Ploughman’s Cheshire Cheese variant – which were all introduced as part of limited-edition flavour campaigns – will join the existing PMP line-up of Original and Smoky BBQ. Already worth £3M in the convenience channel , the new five-strong PMP range will help retailers maintain momentum for larger pack formats and drive further sales growth.

 

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