pladis UK&I launches new McVitie’s cakes range to ensure Bonfire Night goes off with a bang

pladis, the global snacking company behind some the UK’s most-loved snacks, has launched two Bonfire themed cakes to ensure bonfire night goes off with a bang. 

Available now across Grocery and Convenience channels, Tate & Lyle Sticky Toffee Pudding Cake and Tate & Lyle Sticky Toffee Apple Pudding Cake are at an MRSP of £1.00.

Claire Hooper, Head of Marketing for McVitie’s Cake Company at pladis UK&I said:

“We’re excited to bring back two autumn flavour favourites to the cake category, to celebrate a much-loved British occasion, Bonfire Night. We know consumers love spending this chilly night with family friends so what better way to warm up than with a warm sticky pudding cake to share? 

We’re confident these cakes will bring something different to the cake category giving retailers a great opportunity to capitalise on the occasion.”