Originally developed as a cinema snack in 1927, Poppets is tapping into its movie roots with the launch of its new Chocolate Toffee Popcorn product.
The fantastic combination of light popcorn coated in toffee smothered in thick 59% milk chocolate is available in B&M stores now, with more listings to be announced.
Perfect for sharing with the whole family or for enjoying alone, the 100g bags have a MSRP of £1 and are available to retailers in cases of nine.
Developed for high street discounters, larger convenience stores and wholesalers, Poppets’ Chocolate Toffee Popcorn appeals to a wide audience across chocolate confectionery and will be a complementary addition to the Poppets range, which has seen a 15% year on year growth.
Russell Tanner, marketing director at Valeo Snackfoods, said “The latest flavour addition to the Poppets portfolio meets consumer needs for new and exciting flavours and textures within chocolate confectionery.
He continues: “Against the background of the cost-of-living crisis, we were keen to offer new Poppets Chocolate Toffee Popcorn at an affordable price point and provide consumers across a wide audience profile with the perfect little luxury.”
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