After successfully launching its Lost The Pot Noodle range last month Pot Noodle, the UK’s number one Instant Hot Snack brand[1], is adding Priced Marked Packs (PMPs) to its line-up. The Roast Chicken and Curry PMPs will launch into wholesale, convenience and independent stores on 28th September.
The introduction of PMPs from Pot Noodle into these channels have been designed to make purchasing decisions easier for shoppers. Consequently, giving retailers even more opportunity to profit from the increasingly popular block noodle format, which is now worth £75m and growing at 18.2% YOY[2].
Traditionally, Pot Noodle has been the perfect on-the-go snack, however, the new format also aims to help busy families with a quick and easy dinner solution – especially with more of us cooking at home than ever before. What’s more, the Lost The Pot Noodle range offers over 30% less saturated fat versus competitors[3] and can be enjoyed by simply adding hot water and the flavour sachet or can be used to jazz up a meal to create a delicious dinner for the whole family.
The tasty range brings a trio of flavours to the table including Roast Chicken – the nation’s favourite block noodle flavour[4], Curry – perfect for adding extra ingredients to, and Sweet Chilli – an increasingly popular flavour inspired by authentic cuisine. These core, delicious flavours are perfect for noodle fans to pimp up with their extra ingredients.
Stuart Jeffrey, Pot Brand and Snacking Brands Lead Unilever UK&I: “The initial launch of Lost the Pot Noodle created a stir with its new block format, so we are really excited to offer retailers two popular flavours in PMPs. The new packs have been designed to attract even more shoppers through value perception, and in turn gain their trust. The range is easy to make and available in three super tasty flavours and we can’t wait to build on its success and give even more families the chance to enjoy oodles of noodle deliciousness.”
The launch into wholesale, convenience and independent stores in September has been supported by a £3.5m marketing investment from the Masterbrand campaign, including TV, video and digital. The new Roast Chicken and Curry PMPs are now available nationwide across grocery, convenience and independent stores with an RRP of £0.99.*
[1] Nielsen Retail Measurement Service for the Mini Meals – Pots segment for the period ending 16/05/2020
[2] Nielsen Market Share: GB Total Coverage, Product Share: Mini, 2020
[3] Low in saturated fat – over 30% less sat fat vs competitors (compared to 44 similar products currently sold in the UK, January 2020)
[4] Nielsen Value Sales: GB Total Coverage, Product Share: Mini, MAT (end 16-MAY-20)
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