Frieslandcampina Adds Luxury Chocolate Milk Drink to Its Portfolio
A velvety, smooth and creamy chocolate drink has just arrived in the UK thanks to dairy giant FrieslandCampina. One of the Netherlands’ best kept secrets Chocomel has been enjoyed as a treat for over 80 years. In fact, eight cups of Chocomel are drunk every single second over there, so we’ve definitely been missing out!
Tapping into the Impulse market, this indulgent drink is now available to wholesale and convenience channels in single-serving ‘to-go’ 250ml can (RRP: £1.65*) and is ideal for on-the-go snacking.
Kate Allison, Marketing Manager for FrieslandCampina said: “For more than 80 years, Chocomel has been a firm favourite in the Netherlands. We’ve already seen this success replicated in other countries such as Belgium and now the time feels right to bring it to the UK.
“Chocomel has a unique premium taste. We’ve created an exceptionally smooth and chocolatey recipe that we’re really proud of. Thick and indulgent, it offers consumers a truly luxurious treat. We know it’s going to be extremely popular, as it has already accumulated over £0.5m within convenienceand this was driven by guerrilla distribution alone[1].”
The move comes just one month after the company’s new Managing Director, Will Jones, announced his big ambitions for the organisation and hinted at new launches within the UK.
Chocomel joins the FrieslandCampina profile which includes a number of private label products within the FrieslandCampina UK portfolio. To find out more visit www.frieslandcampina.co.uk
*Pricing is at the sole discretion of the retailer.
[1] (24w.e. 27/4/19, Chocomel Brand, Value Sales, Convenience)
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