Pringles is partnering with PayPoint – the in-store payment platform – to give shoppers a chance to win a daily cash prize ranging from £10 to £100 when they buy a 165g, 185g or 200g can¹.
All shoppers need to do is buy a Pringles can from a participating convenience store during the promotional period and enter their details into an online microsite.
If they are one of the lucky winners, an email containing a link to a unique barcode will be sent to them within 72 hours of entering. This barcode acts as a digital voucher that can be taken to any PayPoint terminal to be redeemed instantly for a cash prize.
As part of the in-store promotion, independent retailers can also claim a free POS kit to promote the incentive to shoppers. The kit is available until 13th August through the ‘Vantage by Kellogg’s’ website, which is a one-stop-shop for free and impartial category advice for convenience retailers.
The promotion will be available to Co-op, Nisa and One Stop, as well as other convenience stores containing a PayPoint till from 17th July to the 29th August 2023.
Georgie Strawson, Pringles assistant marketing activation and POS manager said: “This month, we’ll be activating a summer partnership with PayPoint that offers people the chance to win cash prizes up to £100 when they buy a large can of Pringles. This is a big focus for us in the Away From Home channel and we’re delighted to be partnering with PayPoint for the first time in a number of independent and managed convenience stores across the UK.”
Ula Bibbey, retail partnerships manager at PayPoint said: “The partnership with Pringles highlights our exclusive brand offering and is designed to help retailers increase footfall while giving shoppers the chance to win a cash prize.
‘’Available to redeem in over 28,000 PayPoint stores across the UK, shoppers now have another reason to buy a can of pringles.”
¹ All entries will be validated by Snipp, within 48 hours of entry and winners will be automatically notified of their success via email. Shoppers can then claim their winnings at any PayPoint till. T&Cs apply, for full terms visit: www.pringles.com/pringlespayout
Comments are closed.