Primula-Boxes---High-ResThe UK Barbecue industry is set to sizzle in 2010 after the Met Office predicted a summer scorcher seeing temperatures hitting all-time highs.

With over half of all British households owning a BBQ grill, the UK comfortably swoops the title of Europe’s leading BBQ nation, and with the majority of consumers spending more than £35 on food per BBQ, it’s a big business.

This year temperatures are set to soar to their highest since records began over 160 years ago, sending the UK into a BBQ frenzy with the obligatory burgers, baps and hotdogs as well as complimenting products such as cheese and dips whipping up a storm.

A recent shift in consumer spending habits from hard to soft cheese combined with a need for quick convenience synonymous with BBQs could result in a particularly successful summer season for squeezy cheese brand Primula. 2009 saw the cheese spread market grow 6.3% year on year with the value of versatility of Primula tubes snatching a 20% growth in value and volume*, catapulting it back into the top 10 cheese brands in the UK.

Containing up to a third of the fat of regular hard cheese, Primula is great on burgers, hotdogs and other popular BBQ foods and provides a convenient and tasty alternative to cheese slices. Its 26 week shelf life makes Primula a low waste, low risk stock item providing added value to wholesalers.

Never limited by choice Primula offers four flavours including Cheese, Cheese & Chive, Cheese & Ham, and Cheese & Prawn all of which provide a good source of calcium, are high in protein and contain no artificial colours, flavours or preservatives. Perfect for wholesalers and cash and carry outlets, Primula cheese tubes are available in packs of six and also come in a convenient combination pack of original Cheese Spread, Cheese & Chive and Cheese & Ham for added variety.

Kavli, maker of Primula is owned by the Kavli Trust a charitable organisation which supports good causes in the UK and around the world. Craig Brooks, Marketing Director at Kavli said: “While part of the company’s profits are reinvested to strengthen and develop the group’s operations, the remainder benefits good causes such as the recent £50,000 donation to the Haiti appeal. This means consumers have the added bonus of knowing that every time they buy from the Primula brand, they are supporting good causes both in the UK and abroad.”

*Statistics taken from AC Nielsen Data: 52 WKS 27.12.09

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