PVM – Top ‘Better For You brand of 2018

Health conscious, consumers are looking for alternative products to help reduce their sugar consumption, which is helping stimulate the growth of Better for You confectionery, which is currently worth £44m and growing at +11.9% MAT. Perfetti Van Melle is leading the way in sugar free and sugar reduced and is currently the number one BFY manufacturer in the UK, with sales totalling £9.2m YTD. Despite overall decline (0.9% MAT) in sugar confectionery, PVM is significantly outperforming the category, experiencing growth of +5.3%, partly attributable to incremental sales from sugar free and less sugar.