• Quaker Oats is encouraging the nation to seize the moment, as part of a new multi-channel campaign and on-pack promotion launching in January
  • Promotional packs of Quaker Oats will offer shoppers some much-needed cheer as we enter the new year, with 1000’s of prizes available to be won*
  • The brand’s popular Go Forridge TV ad will also make a return, championing the new Quaker Oat So Simple sachets flavours: Classic Banana and Velvety Chocolate

Quaker Oats is inspiring the nation to kickstart the new year with purpose and positivity, as part of a multi-channel campaign: Have 2021 For Breakfast. Live from 4th January, the activity will feature an on-pack promotion, with 1000’s of prizes available to be won*, including home experiences, staycations and outdoor activities.

“The prizes have been carefully selected with the intention of empowering shoppers to embrace new experiences, create new memories with loved ones or enhance a new-found skill – all with the help of Quaker Oats,” explains Danielle Mendham, Senior Brand Manager at Quaker Oats.

“2021 is set to be a new chapter for many – it signifies a fresh start. UK consumers have spent the last year re-evaluating exactly what is important to them in life – and Quaker can provide the proper breakfast they need to set them up for a new day and a new year.”

“We recognise that people seek enjoyment from a number of different activities, so we’ll be rolling out four promotional pack designs to showcase the breath of experiences available to be won. We want to excite and inspire shoppers by showing them that there’s a prize up for grabs that’s just for them, whether that’s a yoga mindfulness class, a luxury glamping getaway, a cookery course, outdoor sports adventure or a garden makeover – to name a few.”

All prize choices will cover both at home and outdoor options for the winners to pick what suits them best and will be reflective of what is possible based on COVID restrictions.

Have 2021 For Breakfast will be supported by a huge through the line campaign and a multi-channel approach that will ensure it is unmissable with the brand’s target pre-family and post-family shoppers.

“We’ll be supporting the on-pack promotion with in-store media, social, VoD and influencer activity, providing that positive nudge of inspiration to show consumers just how much they can achieve when they start their day with Quaker,” Mendham continues.

“We’ll also be returning to the nation’s TV screens with our popular Go Forridge ad creative which centres on the versatility of Quaker Oats. It remains very relevant for our shoppers, with a third of shoppers spending more time creating their breakfasts during 2020[1], adding additional ingredients to their oats and getting quite creative!”

Quaker will hero its new Quaker Oat So Simple sachets flavours – Classic Banana and Velvety Chocolate – as part of the updated end frame of the TV creative.

[1] PepsiCo Internal Research: Consumer sentiment study 2020

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