Quorn targets chilled vegan NPD as it expands its popular meat free chicken offering

Quorn®, the UK’s leading meat free brand*, is targeting the midweek meal occasion with two new vegan chilled products, Spicy Tortilla Escalopes (220g) and Crunchy Tex-Mex Nuggets (200g).

These two new tasty offerings add to Quorn’s already impressive meat free chicken range, which includes favourites such as Crispy Nuggets, Pieces, Chicktastic Burgers, and of course, the KFC Imposter Burger.

The move comes as chilled is confirmed to be the fastest-growing sector of the UK’s £417 million* meat free market, growing at more than 30% y-o-y*, with category space allocated to chilled meat free products up 40% on last year*.

“As more than half of all UK consumers (52%**) are now reducing their meat consumption,  and awareness about the environmental consequences of people’s dietary choices at its highest ever level, we’re introducing two high on flavour, low on calorie products that are a healthy source of protein, better for the planet and ideal as a midweek snack or centrepiece for a main meal,” says Alex Glen, UK Marketing Director at Quorn Foods.

A twist on best-selling Quorn Crispy Nuggets, and at just 200 calories per portion, Crunchy Tex-Mex Nuggets are coated in breadcrumb made with quinoa, oats, barley and linseed. The RRP is £3.00.

Quorn Spicy Tortilla Escalopes (RRP £3.25) are high in fibre, low in saturated fat and contain no soy, with less than 250 calories per serving.

Approved by the Vegan and Vegetarian Society, both Tex-Mex and Escalopes feature the Totally Vegan Trademark logo.