Hope and Glory® partners with SSAFA in remembrance of all those who have served.


As we approach Remembrance Sunday on Sunday 13th November and our thoughts turn to the British and Commonwealth military and civilian servicemen and women of the two World Wars and later conflicts, Hope & Glory® are proud to announce their official partnership with SSAFA, the Armed Forces charity and commitment to supporting their phenomenal work over the coming years.

SSAFA Descriptor BELOW_CMYKSSAFA is the oldest national military charity in the UK and provides life-long support to the armed forces, veterans, and their families, where the lasting impact of conflict on both the men and women who served and the bereaved families left behind continues to be felt every day.

Hope & Glory® founders Nina & Bharat Chudasama, became aware of the essential work being carried out by SSAFA when they discovered its annual Big Brew Up fundraising event, and are thrilled to contribute by pledging a 5% donation from every purchase made through the online Tea Shop when using the code ‘SSAFA’.

“As a British Tea Company, we have always been fascinated by the complex ways in which the history of Tea and the history of the British Forces intertwine and meet. We also, like so many others, feel a deep sense of duty that we must not forget or ignore the needs of those who have served our country“ explains Bharat, Tea Master and Commercial Director, “we’re very proud to support SSAFA and hope our contribution can go some way to recognise the sacrifices made by these incredible men and women. We’re looking forward to supporting SSAFA during their iconic Big Brew Up next year and of course taking part in the variety of events planned to mark 100 years since the end of World War 1 in 2018.”

Tegan Jones, Director of Fundraising, SSAFA said, “SSAFA, the Armed Forces charity is delighted to have been chosen to receive a donation from every purchase made via Hope & Glory®’s online Tea Shop.

“The charity supports some 60,000 serving personnel, reservists, veterans and their families each year and would not be able to deliver the vital support our beneficiaries depend on without the generous backing of corporates such as Hope & Glory®.

“I would like to take this opportunity to extend our thanks to Hope & Glory® and encourage Christmas shoppers to visit their website and discover the array of gifts available, whilst supporting vulnerable members of the Armed Forces community.”

The annual SSAFA Big Brew Up is a charity tea party that brings together friends, family and colleagues around the world for a cup of tea and a slice of cake and raises vital funds to support the Forces community. At the heart of the campaign are the powerful, real-life tales that illustrate exactly what impact SSAFA’s support can have in the Armed Forces community.

Tea lovers who would like Hope & Glory to donate to SSAFA on their behalf when purchasing an item in the online Tea Shop, are encouraged to use the code ‘SSAFA’ when prompted at checkout. In recognition of their support, they will also receive a 5% reduction of their order as a gesture of thanks from the Hope & Glory team.

Visit the Tea Shop to discover the four royal Hope & Glory Collections, blended for the British palate and using only the finest quality tea leaves to ensure that your cup of tea is the best it can be.

To find out more about SSAFA and the servicemen and women they support, visit


Bharat Chudasama

Hope & Glory Director


+44(0)7920 567882


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