REESE’S FAST BREAK bar to hit UK shelves

REESE’S brand launch delicious new bar into convenience sector expanding UK offering

The REESE’S brand is expanding its UK portfolio with the launch of the REESE’S FAST BREAK bar, a delicious combination of chewy nougat and the iconic peanut butter, wrapped in a smooth milk chocolate-flavour coating. REESE’S FAST BREAK bar (51g) offers an indulgent, on-the-go snack, now available nationwide, RRP £1.15.

The introduction of the FAST BREAK bar gives retailers additional variety and an opportunity to^[i] grow sales of the highest value chocolate segment within S&I. REESE’S FAST BREAK bar introduces a fresh twist to traditional chocolate bars by blending soft nougat with its signature peanut butter. As consumer interest in innovative flavours grows, the REESE’S brand encourages customers to discover this irresistible combination and experiment with something new.

The REESE’S brand is one of the fastest growing brands in the Symbols & Independents (S&I) sector with sales increasing +25% in the last year^[1]. With REESE’S confectionery singles growing ahead of the category, REESE’S FAST BREAK bar should be considered a ‘must stock’ for retailers, merchandised alongside the brand’s other ‘Single’ bars.

Jackson Hitchon, General Manager of Europe and World Travel Retail at The Hershey Company, commented, “We are excited to bring the REESE’S FAST BREAK bar to the UK, offering a new way to enjoy the beloved combination of peanut butter and chocolate flavours, now enhanced with soft nougat. At Hershey, we pride ourselves on delivering innovative, delicious products that meet evolving consumer tastes. Our REESE’S FAST BREAK bar is perfect for UK consumers seeking both indulgence and on-the-go convenience.”

REESE’S FAST BREAK bar is available in all major wholesalers and independent retail stores across the UK.