Imperial Tobacco is launching Rizla Polar Blast, the UK’s first Roll Your Own (RYO) filter tip containing a Crushball. The squeezable filter tip means adult smokers can ‘click’ to enjoy the taste of mint when they roll their own. Crushball goes from strength to strength in the factory made cigarettes category, and Polar Blast is set for a similar impact among the RYO demographic, with a broad appeal across both traditional RYO smokers and dualists. Rizla’s tips range is the most comprehensive on the market, with biodegradable variants (Natura) and now Crushball.

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