As the back-to-school season approaches, Rose Marketing UK highlights a dual opportunity for convenience retailers to boost sales and enhance their snacking offer by stocking both lunchbox-friendly snacks and after-school treats to meet the varied needs of both young consumers and their health-conscious parents.
Steven Watt, CEO of Rose Marketing, notes, “It’s estimated that 100 million lunchboxes do not contain snacks. This presents retailers with an opportunity to extend their product range and promote appropriate solutions to shoppers and drive additional sales alongside delivering much-needed profit. Both the lunchbox and after-school window are a prime opportunity for retailers to cash in on this habitual snacking window. As consumers are increasingly considering their health and the implications of what they eat and what they feed their kids, retailers should be mindful that any suitable snacking items primarily focus on non-HFSS items. This will best reflect the notable shift towards healthier shopper habits. Packed lunches are traditionally cheaper than a school meal, but with the rising cost of the shopping basket, it is more important than ever that shoppers find tasty yet affordable lunchbox and after-school options.”
Lunchbox Treats: Nutritious and Convenient Options
Rose Marketing offers an enticing selection of lunchbox treats. Among these are the Swizzels Drumstick Squashies Jelly with a zero HFSS score, available in two popular flavours: Original Squashies Raspberry and Apple & Cherry. These jellies come in convenient 125g pots and 80g pouches and as they do not require a chill pack are perfect for lunchboxes. They are suitable for a range of special diets that include vegetarian, vegan, gluten-free, and keto. The jellies are priced at an affordable £0.89 per unit, making them an attractive choice for budget-conscious parents.
After-School Treats: Fun and Exciting
In addition to lunchbox solutions, Rose Marketing has introduced a selection of novelty treats designed for after-school pick-ups. These products are perfect for children to enjoy on their school journey, ensuring retailers can tap into both the morning and afternoon snacking windows as well as the spontaneous purchasing habits of young consumers.
Launching in July, the SLUSH PUPPiE Squeeze Pop is a unique 3-in-1 treat combining pop, gel and sherbet in iconic Blue Raspberry and Strawberry flavours which will be an attractive and affordable option for after-school snacking. At a cost-effective RRP of £1.25, it offers a competitively priced alternative to similar products on the market which are currently priced at £1.55. The SLUSH PUPPiE Squeeze Pop is 45g and presented in a 12-piece display unit.
Available from August, The Candy Castle Crew’s Sweet Tornado Pot is a delightful blend of marshmallows and gummies, in a generous 200g cup. This vibrant treat is competitively priced at £2.49 per unit, providing excellent value for sharing. The 12-piece display unit is perfect for prominent in-store display, appealing to children and parents alike.
Rounding out the after-school novelty range and launching in August is the Mixed License Sugar-Free Mallow that features popular characters such as Paw Patrol and Peppa Pig. These naturally coloured marshmallows contain no added sugar and maintain an HFSS-compliant score of 2. Each 3.5g Mallow Surprise includes a delightful hidden element and is priced at just £1 per unit. The 18-piece display unit is ideal for placement near checkout counters to encourage impulse purchases.
With a strategic focus, innovation, and affordability, Rose Marketing’s back-to-school range completely equips convenience retailers with a compelling mix for lunchboxes and after-school snacks. These offerings are designed to appeal to both children and their parents, ensuring retailers can capitalise on key selling windows throughout the school year.
More information from enquiries@roseconfectionery.co.uk
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