Rubicon is rolling out eye-catching new pack designs across the whole range with colourful new packs that will enhance the brand’s on-shelf presence. The redesign introduces a modern new look which promotes Rubicon’s flavour range and great taste, designed to attract new consumers to the brand. “The new pack design has performed really well in consumer research, with consumers viewing the new-look packs as vibrant, modern and eye-catching,” says Adrian Troy, Marketing Director at Barr Soft Drinks.

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