Nestlé UK is launching a unique KITKAT made with Ruby chocolate The crispy four-finger wafer bar is coated with Ruby chocolate from Ruby cocoa beans, which have an intense berryfruitiness taste that occurs naturally, with no artificial flavours or colour. KITKAT Ruby sales have so far proved highly incremental to chocolate singles, with 94% of additional value sales. Premium singles are showing strong growth, up 26% in value year on year, with the growth coming from millennial shoppers and the rise of the “treat yourself” mentality.

Comments are closed.

Agreement

To use this website, you must be aged 18 years or over
I AGREE
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
SUBSCRIBE NOW!
Join over 15k subscribers