Mini Babybel®, the No. 1 cheese snack format up 17% year-on-year, will be bolstering its market-leading range with the launch of limited-edition packs featuring Babybel Mini Melters, arriving in retailers nationwide from November, until stocks last.

The latest activation from Mini Babybel has been launched to enable retailers to capitalise on the popularity of melted cheese over winter months, with the free-with-purchase mini melting pans helping retailers actively tap into this market, showcasing the fun versatility of Mini Babybel by driving exciting new usage and occasions across winter.

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