For the second year, primary school children from across all three of Blakemore Logistics’ distribution hubs have been educated on the rules of the road as part of the company’s annual road safety campaign.


A total of 1,175 pupils from 14 schools across the West Midlands, South Wales and Hastings took part in the annual road safety event which runs alongside Brake’s National Road Safety campaign and supported by the Fire Service.

School children were given a live vehicle demonstration around an A.F. Blakemore vehicle highlighting the dangers of playing near large HGV vehicles. Volunteers also pointed out some of the safety features fitted to vehicles. For the first year bike safety was incorporated into the sessions.

In addition to this, the Fire Service provided pupils with a mock road traffic collision demonstration, CPR training and allowed children to take a turn sitting in the fire engine.

As an added bonus all pupils who took part were given a goody bag full of road safety related products including reflective wristbands to help improve pupils visibility when out at night.

A lucky pupil from each school who won the in classroom poster completion was given a head torch kindly donated by Energizer.

Bhapy Kaliray, Blakemore Logistics commented: “This was the first time I ran Road Safety Week in the West Midlands and thoroughly enjoyed the experience. The event demonstrates A.F. Blakemore’s commitment to the community and to the safety of future generations.”

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