Fire Eaters, the fiercely spicy snacks from Seabrook Crisps, are hotting up sales thanks to a new priced marked pack.
Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.
Claire Hooper, Marketing Director for Calbee UK, owner of Seabrook, comments: “Shoppers rely on Seabrook to deliver flavour and great value by the bagful and our retailers look to us to drive snack sales – which is exactly what we have done with our Fire Eater price marked packs.
“Spicy notes are a key trend, especially from brands that consumers know and love, which is why our Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are already a huge hit. Combine the popularity of these flavours with a price mark and we know that taste buds and tills will sing!”
Seabrook Loaded Fire Eaters, thick, tasty, ridge cut crisps in two hot and fiery variants, are now available.
Seabrook is the number one crinkle cut crisp brand, the number two crisp brand the fourth biggest brand in the CSP category (by volume)1.
For further information about Seabrook, please visit: www.seabrookcrisps.com and for regular updates follow: Calbee Group UK Ltd on LinkedIn, Seabrook Crisps on LinkedIn, @seabrookcrisps on Instagram.
1 Kantar 52 w/e 4 Aug 2024
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