• The full range of Snack A Jacks is undergoing a recipe reformulation that will see three of the flavours* becoming non-HFSS by the end of 2021, while also waving goodbye to red traffic lights on pack to improve nutritionals
  • The family favourite brand is promoting value to consumers by moving from a four-pack to a five-pack on crispies, while maintaining the same recommended retail price
  • The bold packaging update will leverage the great taste of each flavour while highlighting that it’s under 100 calories per pack, popped never fried, and has no artificial colours or preservatives

Snack A Jacks is reformulating its entire range in a move that will see three of the flavours* become non-HFSS by the end of 2021 with more following in 2022, demonstrating the brand’s commitment to provide a variety of options to consumers when it comes to their snacking choices. The move will also say goodbye to red traffic lights on pack for good whilst keeping the same great taste and crunch, which will ultimately place the brand firmly as a regular family favourite within the savoury snacks category.

While the whole range will undergo a packaging refresh as part of the recipe update, including new claims to leverage the great taste of each flavour, the brand is also launching a new five-pack of Snack A Jack Crispies. This will replace the existing four-pack, maintaining the recommended retail price and continuing to offer value to consumers.

With much of the nation working from home this past year, savoury snacking saw +17% growth in lunch occasions, 28% in afternoon snack & teatime occasions and +8% in evening occasions[1]. As a result, multipacks and sharing bags have seen the highest demand. Multipacks in particular have grown +10.2% in value sales[2], creating the perfect opportunity to launch Snack A Jacks in an improved five-pack format.

Lizzie O’Connell, Snack A Jacks Brand Manager, comments: “Healthier lifestyle choices are becoming increasingly important to consumers[3]. Healthy eating saw a resurgence in priority towards the end of 2020 and with this in mind, Snack A Jacks is looking to improve the nutritional profiles of their products to support this trend[4].

“Each bag of Snack A Jacks is already under 100 calories, but the new formulation will ensure that each bag continues to be full of taste and enjoyment as well as meeting snacking needs of consumers. The bold and colourful updated packaging design reaffirms Snack A Jacks’ unique place within the rice snack segment and entices more families into the brand.”

The packaging redesign will be implemented across all packs of the Snack A Jacks range from the end of May 2021. The new five-pack Crispies will also be available across all channels from May 2021 and the majority of the l Snack A Jacks portfolio will be non-HFSS by the end of 2022.

[1] Kantar, in home and carried out occasions, 2020 vs 2019

[2] Nielsen 2020 MAT 31.12.20

[3] Kantar Worldpanel Usage, In Home & Carried Out

[4] Kantar Worldpanel Usage, In Home & Carried Out

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