• Snappy Shopper has more than doubled sales for Nisa retailers since February
  • Investment in marketing and promotion to ensure partner stores are successful
  • Highlights commitment to local convenience

Snappy Shopper today announces it has reached £5 million sales with Nisa partners, more than doubling sales on the platform since February with an average basket spend of £28.

The partnership with Nisa has gone from strength to strength. Rather than focusing on growing store numbers, Snappy invested in marketing and promotional spend to support retailers to ensure stores reach their full sales potential as quickly as possible. The focus is on building relationships that encourage and support Nisa retailers to excel with their home delivery using Snappy Shopper’s technology.

This has proven the effectiveness of Snappy Shopper’s cutting-edge technology, with a number of Nisa stores having been able to generate incremental sales of more than £100,000, some even having reached more than half a million.

Nisa retailer Daniall Nadeem, of Nisa Bellshill, said: “We’ve been with Snappy Shopper since January 2020 and what a journey it’s been so far. Now we have a full-blown operation and are currently running between 40-50 deliveries a day.

“Around 20% of customers who shop with us in store, also shop with us on Snappy Shopper. The remaining 80% are fully delivered. So, I would say Snappy Shopper is doing its job well, it is getting our store and our products out further than would normally be possible. From the beginning, Snappy have been fantastic in the support they have provided and the retailer feedback that they take on.”

The partnership with Nisa highlights the company’s commitment to local convenience stores, and the opportunity for strong sales growth in the home delivery sector for partner stores. Moreover, Snappy Shopper’s platform allows for full integration with a retailer’s ePOS system, enabling stock data to be updated daily. This saves retailers manually updating price changes themselves in most cases, a proposition saving time and money.

Mike Callachan, CEO and co-founder of the Snappy Group, said: “It’s great to see how our technology has helped Nisa retailers achieve such strong sales growth, with the £5m sales mark a real milestone. We’ve been working closely with Nisa and the positive feedback we’ve had from partners to date is testament to both teams’ hard work. We’re proud to be supporting local retailers compete in the rapidly expanding home delivery market.”

James Taylor, Head of Central Operations at Nisa, said: “We know that delivered services is becoming an increasingly important proposition within convenience retail, so it’s pleasing to see such strong sales growth for our partners using the Snappy Shopper app. We hope to see more success stories in 2022, and any partner wishing to take up the app will benefit from the unique onboarding, launch and sales ramp up process we work hand in hand with the team at Snappy Shopper on.”

Since January, Snappy Shopper has almost doubled the overall number of retail partners, growing from 650 to more than 1100 stores.

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