March---SOM-Lifestyle-ShotFresh soup specialist New Covent Garden has harnessed all the flavours of a classic British favourite dish in its latest Soup of the Month.

March’s Soup of the Month, ‘Baked Potato with Cheese and Beans’ combines the soft fluffiness of a baked potato with haricot beans, mature cheddar cheese and crispy potato skins.

“Baked potato with cheese and beans is a well-loved British favourite,” says Rob Dixon, Marketing Controller, Hain Daniels Group. “Most consumers will be familiar with this mouth-watering flavour combination, but the idea of enjoying it in soup form is something completely new that will have shoppers flocking to the soup fixture.”

This latest Soup of the Month is in keeping with New Covent Garden’s core message, ‘Fresh from our kitchen to yours’, which highlights the brand’s philosophy of delivering creative flavours made by fresh soup experts.

“’Baked Potato with Cheese and Beans’ perfectly meets the consumer demand for hearty, comforting food as they wait for the last vestiges of winter to fade away,” says Dixon. “By delivering well-loved flavours in an innovative format, it will catch consumers’ attention and drive footfall to the soup fixture.”

‘Baked Potato with Cheese and Beans’ will be available in outers of six, with an RRP of £2.20.

New Covent Garden

Trade enquiries: 0113 248 0606

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