SPAR is launching a brand new consumer campaign in participating stores around England, Scotland and Wales throughout January 2022.

The new consumer campaign is called ‘Win your Shop for Free’ which will encourage customers back into SPAR stores post-Christmas and New Year.

Alex Hall, SPAR UK Digital Marketing Manager, said: “We are looking to reward customers with a campaign that focuses on value at what can be a tricky financial time of year for many. We know consumers are more likely to spend more if they think they can win the value of their shop back and ‘Win your Shop for Free’ gives them a chance to do just that. Shoppers visiting our stores can win their essential shop and maybe something extra for a special occasion as well. It’s about bringing higher perceived value to SPAR stores which will incentivise basket spend and in turn encourage footfall.”

All SPAR customers need to do is upload their receipt to a bespoke website for the chance to win back their basket spend. There will be 30 prizes a day for 30 days up for grabs from 3 January to 1 February 2022. In total there are 900 x ‘Win your Shop for Free’ prizes available.

The campaign will be supported on POS in-stores and paid media activity across social channels.

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