- Available in-store from early November, the Tropicana core range will enjoy a festive makeover that includes Christmas slogans and imagery
- The seasonal packaging will build upon the fantastic momentum Tropicana has seen this summer, with an additional 500,000 shoppers buying into the brand they love and trust
- Tropicana has also recently been voted the UK’s favourite juice brand, and the Christmas design will help retailers bring some festive cheer to shoppers
Tropicana, the UK’s number one chilled fruit juice brand, is kicking off the Christmas season with a fun and festive pack design. Available in-store from early November, Tropicana is bringing back the Christmas packaging to its much-loved core range, helping to bring some festive cheer to breakfast tables across the nation, and drive cut-through during the busy festive season.
Caroline Wilding, Marketing Manager Tropicana UK, comments: “This year, we have seen shoppers turn to brands they love and trust. During the festive season, chilled fruit juice category sales accelerate to +121% in comparison to the rest of the year and, as we now move towards Christmas, retailers have a great opportunity to capitalise on this demand.
“As shoppers look to their favourite food and drink items to enjoy over the festive period, we’re expecting a seasonal spike in ‘Not from Concentrate’ juice sales over the Christmas period. Tropicana’s limited period Christmas packs will once again give shoppers that festive feel-good factor this winter.”
Tropicana’s seasonal on-pack design will be rolling out in-store from early November across 950ml, 1.4l and 1.6l formats.
 Kantar MAT 12.07.20
 Savanta – BrandVue Drinks study, 96,000 UK adults aged 16-74, online interviews, August 2019-July 2020
 Nielsen, chilled fruit Juice Category, Value sales YTD 01.08.20
 Nielsen total coverage, Value Sales Nov-Dec 2019 vs rest of 2019