Stork margarine, the number one baking margarine brand known as ‘The secret to light and fluffy cakes’, has launched special Christmas-edition packaging with a red lid on the 500g and 1kg tubs and Christmas puddings replacing the usual pink spots on the 500g and 1kg tubs and 250g blocks. The products will be available until Christmas day.
The prominent packs provide standout on shelf and are designed to excite customers at a time when they are willing to indulge and are more likely to put more products in their basket when driven by the novelty of festive specials.
Catherine Lloyd, Marketing Director for Upfiled UK&I, manufacturer of Stork margarine, comments: “Consumers are really excited about the new packs and there has been a real buzz and excitement on Stork’s social media channels since the packs first reached stores – with people commenting that they love the festive designs. Baking ingredients are hugely important during the Christmas period and we’re pleased to see that Stork margarine is able to inspire shoppers at a time when the home baking market sees an uplift not just from regular bakers but also from those taking up baking for the festive season too.”
Since the products launched in-store last month, Upfield has already seen a sales volume uplift of +10% verses the same period last year. Lloyd adds: “This is the first time we’ve launched special Stork packaging at Christmas. We really wanted to mark the festive season this year, since Stork is celebrating its 100th anniversary in 2020 and we feel everyone needs a bit of extra festive cheer whilst spending majority of the Christmas period at home.”
Stork has grown in value sales by 20% throughout 2020, firmly establishing itself as the nation’s favorite baking margarine. During the first lockdown, traffic to the brands website increased 130% with the most popular pages being recipes for a Victoria Sponge cake, a Lemon Cake and biscuits.
An iconic Stork recipe book named ‘The Art of Home Baking’ was also launched this year to celebrate Storks 100 year anniversary. The recipe book contains 100 delicious recipes from cranberry and mixed seed bloomer to swiss roll and vegan chocolate fudge cake. The books are available to purchase on Amazon now.