Member-owned buying and marketing group, Sugro UK, has joined forces with digital signage solution specialist, Add Vision. The partnership will provide an opportunity to Sugro members as well as their customers to access the state-of-the-art, commercial-grade digital display screens.
Sugro UK is proudly owned by its 90 independent wholesale members, with a combined turnover of £2.5 billion. The collaboration with Add Vision will further enhance the Sugro UK membership offering.
Members will be able to seamlessly integrate the digital display screens not only within their depots but also in retail stores and fast-food outlets they supply.
The Add Vison digital signage offering includes POS screens, menu display boards, window display screens, indoor and outdoor LED screens. The high-quality display screens will revolutionise in-store and in-depot advertising and are fully adaptable to alternative settings catering to Sugro’s diverse membership.
By leveraging Add Vision’s content management system (CMS), Sugro UK will be able to easily create, edit, manage, and promote supplier advertisements across participating members and their retail customer stores in line with NPD and promotions in real-time, maximising sales opportunities and maintaining a competitive advantage.
Yulia Petitt, Head of Commercial and Marketing at Sugro said: “Partnership with Add Vision is a fantastic opportunity for the Group to further enhance digital capability as well as optimise advertising and promotional campaigns, funded by Sugro supply partners, whilst creating personalised shopping experience tailored to a specific customer base. We already offer Retailers extensive support via Drive Your Sales Retail Educational Magazine and Portal, Retail Sample Box as well as recently launched eLoyalty Reward and Recognition Scheme. Digital Signage offering will further strengthen the Group Retail Club mechanic via enhanced execution excellence and in-store theatre whilst giving suppliers an opportunity to increase sales and distribution though compliance and execution.”
Stuart Geddes, Managing Director at Add Vision commented: “Add Vision are delighted to be selected to install and manage a suite of digital signage and remote cloud software on behalf of our new client, Sugro. Our range of product will now allow Sugro the ability to deploy motion content around multiple screens both indoor and outdoor around the UK in key retail locations, boosting sales and improving customer experience. Our cloud-based content management system will provide instant access, updates, and scheduling of content for Sugro and their partners to display new adverts at key times to the right audience. Add Vision are delighted to be chosen and look forward to a proactive journey with Sugro on this new, exciting project.”
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