British sweet manufacturer Swizzels is running a competition to win free stock as part of its Big Night In campaign promotion.

Ten lucky wholesale and cash & carry customers can be in with a chance of winning £100 worth of free stock when they purchase any three cases of selected Swizzels sharing bags and retain their invoice or receipt. These include Great British Puds, Choos, Loadsa Sweets, Loadsa Lollies, Loadsa Chews and Drumstick Chocolate.

To enter, simply text “swizzels” to 60777. Further details will need to be provided, including proof of purchase, if contacted as a winner. The competition opens on the 1st February and closes at 11:59pm on 31st March 2021*.

A consumer campaign to highlight the competition will also run across social media, as with the ongoing pandemic, families continue to shop for products which they can share while spending more time together indoors.

Confectionery is one of the top categories where shoppers look for new and different ranges**, so it’s important to retailers now more than ever to stock a variety of sweet treats to attract consumers and drive sales.

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

*Full terms and conditions can be found here:

**IGD Category benchmark research, Jun-Sep’18.  Base: 3,633 British supermarket shoppers / 115 confectionery shoppers

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