British sweet manufacturer Swizzels has launched a brand-new hanging bag product, Great British Puds.

The new sweet product was invented and developed with the help of an avid fan who won the opportunity to bring her creation to life with Swizzels’ 90th anniversary Sweetest Invention competition.

Great British Puds includes four varieties of individually wrapped chew bars in classic British dessert flavours: Sticky Toffee Pudding, Lemon Meringue, Rhubarb Crumble and Apple Pie & Custard, now available for the wholesale and cash & carry channel in £1 PMPs.

Although classic and traditional in flavour, they are modern in format – sharing occasions and share bags remain incredibly popular, particularly if they are value for money, so £1 PMPs remain attractive to retailers and shoppers alike. 82% of shoppers seek out PMPs*.

Great British Puds feature a brightly-coloured, British design which is sure to stand out on shelves and appeal to all ages.

The product is also suitable for vegetarians and vegans, indicated with a clear flash on the front of the pack.

Jeremy Dee, managing director of Swizzels said:

‘‘Since the announcement of our Sweetest Invention competition winner, the team and our winner Tracy-Jane have been hard at work developing Great British Puds, so we are delighted to finally be able to bring them to the wholesale channel. Our mission remains to be leading the way with new, ingenious sweet inventions, so involving our dedicated fans in this process and receiving their creative ideas is a great way to achieve this.

‘‘Great British Puds is our biggest launch for 2020 and we are confident it will contribute to the exponential growth we are experiencing across chew bars and hanging bags.’’

Tracy-Jane Fielding, inventor of Great British Puds, said:

‘‘I’ve been a fan of Swizzels for as long as I can remember, so having the opportunity to put my own sweet ideas forward to the team was a privilege in itself. The inspiration for my invention came from years of experience working in restaurants and my observations that classic British desserts continue to be hugely popular.

‘‘Now that my very own sweet invention is actually hitting shelves nationwide, I am completely overwhelmed.

‘‘It has been a pleasure to be part of the full development process and I am delighted with the finished result.’’

Great British Puds are also available in 150g non-PMP bags with an RRP of £1.29.

Swizzels is the largest British-owned independent sugar confectionery business in the UK and makes a range of well-known products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

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