British sweet manufacturer Swizzels has launched an on-pack competition giving consumers the chance to win a magical VIP factory tour.

Swizzels has hidden five golden Love Hearts rolls in its variety share bags, each one giving fans exclusive access to explore the Swizzels factory with up to three friends or family members, as well as the chance to have a go at creating their very own sweet. Shoppers can find the winning rolls hidden in Loadsa Sweets and Lollies packs, both £1 PMP and +40% extra free.

Swizzels is supporting wholesalers by raising awareness of the campaign through strong wholesaler promotions in all key wholesale partners, backed by impactful digital & social activation, excellent availability and a strong trade press campaign.

Claire Lee, senior brand manager at Swizzels, said:

‘‘We’re so excited to be able to offer consumers this once in a lifetime opportunity to visit our wonderful world of Swizzels, while supporting wholesalers in maximising their confectionery sales. Swizzels is the number one supplier of variety packs*, so these hugely popular packs are sure to boost sales.’’

Those that are lucky enough to find a golden Love Hearts roll must take a picture of the roll and enter the lot code on the back of pack here: There are also thousands of runner up prizes to be won – shoppers simply need to enter the pack lot code number on the Swizzels website to find out if they are a winner.

The competition closes on 31/05/22 and is open to residents within Great Britain.

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.

*Source: IRI, Confectionery category, Value Sales, 52wks to 18/04/2021,Total Market data

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