Christmas is one of the biggest events in the sugar confectionery calendar and is set to be a huge event for 2022 as consumers resume their pre-covid lifestyles.
Therefore, it’s essential to stock a range of best-selling, well known brands to entice retailers hoping to appeal to customers that plan on making the most of the festivities.
Perfect for all sharing occasions, Swizzels’ Variety bags have recently been rebranded to include everyone’s favourites in three different packs, such as Luscious Lollies 176g, Scrumptious Sweets 173g, and Curious Chews 171g. Available with a £1 RSP, the bags are free from artificial colours and are now all suitable for vegans.
Another product from Swizzels – the No.1 tub seller at Christmas* – which is perfect for selling over the Christmas period and beyond is the Sweet Shop Favourites Tub, which saw a 171% uplift last Christmas*.
Containing a variety of individually wrapped favourites including Squashies, Love Hearts and Refreshers, there’s something for everyone in this tub – making it a guaranteed seller and a must-stock. Other must stock products perfect for gifting or sharing from the Sweet Shop Favourites range include the Sweet Shop Favourites pouch 450g and the Sweet shop Favorites Carton.
This Christmas, we have some very exciting NPD to shout about.
Following the success of our agreed license with Universal, which included the launch of our brand-new Minions-themed range, we are delighted to announce our latest product in the selection – our Very Berry chew bars.
Featuring two new flavours: Strawberry and Strawberry & Blueberry and Raspberry & Blackcurrant, the vegan-friendly chew bars are presented in vibrant packaging that features a different Minion on each product – with Christmassy colours to add even more to its festive aesthetic. RRP £1.
Swizzels’ top 3 tips to maximise profits for wholesalers/ C&Cs this Christmas
- Prep for a ‘tight’ Christmas!
As over 53% are having to reduce spending to pay their bills** value-for-money confectionery continues to be a hugely popular choice for shoppers, particularly as financial circumstances have changed post-pandemic.
Consequently, whilst this Christmas many will want to celebrate the festivities as much as possible, they are likely to be on a tighter budget – so it’s important to stock the right confectionery to appeal to the masses.
58% of shoppers also prefer retailers that sell products with price on the packaging**, so wholesalers should stock a range of value products from popular brands to boost sales with retailers.
- Merchandise seasonal together
With Christmas comes seasonal ranges of popular sweets. Retailers will be on the lookout for any opportunities to stock up on these to fit in with consumers’ themed parties and even for secret Santa presents – so they are sure to be in high demand.
To make it easier to find, wholesalers should create a section in-depot or online that highlights this range – in a location that its customers will definitely walk-by, e.g. at the front of the depot.
- Don’t underestimate the importance of displays
Seasonal events are the perfect time to create and produce displays that promote your Christmas offering in a useful and instructive way.
Featuring Christmas decorations around your depot – especially focusing on the locations of your Christmas confectionery offering – will assure retailers that your store is ready for the season and therefore, they can conclude that you will be stocking the biggest and best brands ahead of the period.
*IRI, Sugar Confectionery category, Value Sales 52wks to 17/04/2022, Total Market data
**TWC Trends Summer Edition 2022
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