TGI Fridays™ brand launches ready-to-drink cocktails

TGI Fridays™ has launched its first range of unique, ready-to-drink cocktails.

The cocktail range is brand-new for the TGI Fridays™ brand, offering the innovative and adventurous flavours from the TGI Fridays™ cocktail menu in convenient, pre-mixed bottles that can be enjoyed at home.

Manchester Drinks, the UK-based manufacturer of ready-to-drink products, has secured the license for TGI Fridays™ Pre-Mixed Cocktails through leading global brand extension agency, Beanstalk.

The Pre-Mixed Cocktails range offers three iconic flavours, specially selected from the brand’s extensive cocktail menu; Passionfruit Martini, Pink Punk Mojito and Long Island Iced Tea – containing no artificial colours or flavours. The widely-recognised TGI Fridays™ branding features on the eye-catching bottles, which is guaranteed to attract shoppers seeking an indulgent yet affordable cocktail mix to enjoy at home.

Richard Benjamin, of Manchester Drinks, said:

‘‘TGI Fridays™ is renowned for its sociable atmosphere and the celebration of that Friday feeling, something all of us can relate to. We have identified a strong opportunity to attract shoppers to the Ready-to-Serve Fixture by offering the adventure and innovation of the TGI Fridays™ cocktail menu in stores.

‘‘We are delighted to launch our range of pre-mixed cocktails, which provide a simple way for consumers to enjoy the authentic taste of TGI Fridays’ cocktails at an affordable price.’’

Chris Phylactou, ?Vice President of Global Licensing, Strategic Sourcing and Brand Protection for TGI Fridays™ commented:

“For the first time, TGI Fridays™ has launched a range of signature ready-to-drink cocktails for the UK market. Since 1965, our skilled mixologists have delivered the most innovative cocktails with the tastiest ingredients in-restaurant, with a history of over 500 cocktails on-menu. Through this collaboration between TGI Fridays’™ and Manchester Drinks’ expert teams we are thrilled to offer fans of our restaurants the opportunity to enjoy TGI Fridays™ cocktails in between restaurant visits, as they have been able to do in the US for many years.”

The ready-to-drink cocktails contain 10% alcohol volume and are available in 500ml bottles, with an RRP of £6.