Thatchers Cider is to make its debut at the world’s premier three-day-event, Mitsubishi Motors Badminton Horse Trials, which celebrates its 70th anniversary this year.
Taking place between 1st and 5th May 2019 at the Badminton Estate in South Gloucestershire, Thatchers will have exclusive cider pouring rights throughout the event, which is expected to attract upwards of 160,000 people.
The Somerset cidermaker will be serving its Gold and Haze ciders on draught across all bars at Badminton Horse Trials. Visitors will also be able to enjoy Thatchers recently launched sweet cider, Thatchers Rosé.
As part of the new partnership, Thatchers is lending its name to the traditional style pub at Badminton Lakeside Garden, called the Thatchers Tack Room, that will be offering a full range of premium draught beers and Thatchers ciders, spirits as well as soft drinks from Wednesday right the way through till Sunday 6pm.
Thatchers popular Vat 12 Tasting Truck will also be at the event for sampling.
Thatchers, which was founded in 1904, has signed a three-year deal with Badminton Horse Trials.
Martin Thatcher, fourth generation cidermaker at Thatchers says,
“We’re delighted to be making our debut at Badminton in what is a very special year for the event. They are as proud of their history and heritage as we are of ours, and this is therefore a very fitting partnership for us. We look forward to bringing our range of ciders to refresh visitors during the five days of eventing and entertainment.
“The event is a fantastic spectacle, offering visitors top level sport as well as a great family day out in a stunning location. With its strong heritage and commitment to offering visitors the very best, we’re thrilled to be starting our partnership with them.”
The Mitsubishi Motors Badminton Horse Trials is a ticketed event, starting off on the Wednesday with an amateur evening competition; with the international Dressage following on Thursday and Friday, and the Cross Country on Saturday. The competition comes to an exciting conclusion on Sunday with the Show Jumping.