Thorntons has revamped its Classic Collection, giving the popular boxed chocolate range a premium, contemporary look and feel. The refresh sees an improved assortment, including three new chocolates. There are three core pack sizes, 150g, 262g, and 449g, each targeting a different gifting occasion. Thorntons has also optimised the assortment of chocolates within the Classic Collection, featuring the UK’s most loved flavours. Strawberries & Cream, Dark Butterscotch and Triple Chocolate join the line-up, with new Triple Chocolate scoring highest of all the chocolates in the range following consumer appeal tests.

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