World Foods brand Tropical Sun is cementing its reputation as the king of coconut products with the launch of its Winter 2015 integrated marketing campaign. The campaign, live now, champions the brand’s coconut range of products which includes Coconut Water, Coconut Milk, Coconut Oil, Creamed Coconut, Coconut Peanuts and brand new Organic Coconut Sugar.
The national campaign features prime time programme sponsorship across leading ethnic TV channels, reaching millions of consumers right across the UK. There is also sponsorship on radio, alongside print and online marketing support, which will be heightened in the run up to Christmas.
Over the past few years the brand has continued to invest significantly in consumer awareness, as well as NPD. In 2015 alone the brand has added an Organic Cold Pressed Virgin Coconut Oil and Organic Coconut Sugar to its portfolio. The brand’s coconut range is also winning taste and quality credentials, said brand manager Jag Singh.
“We now have four products in our coconut range which are the proud recipients of a Great Taste Award. This year our Creamed Coconut and Cold Pressed Virgin Coconut Oil were recognised by the judges. They join our Crunchy Coconut Peanuts and Coconut Milk Powder, which have received the accolade in previous years, and bring our total tally of award winning products to 11.”
The brand has continued to enjoy consistent year-on-year growth, as it reaches out to new audiences and strengthens its relationship with its core fan base. However, the brand is confident that the World Foods opportunity is still in its infancy as the category sheds its image as niche and specialist, and becomes ‘mainstream’.
“Our coconut range is a prime example of how products that were perceived as niche and specialist have crossed over to a mass audience. As consumer awareness has increased for products like Coconut Water, Coconut Milk and Coconut Oil, the demand for these products has gone through the roof.
“This coming Christmas presents a fantastic opportunity for retailers to generate significant sales with our range. The unabating consumer appetite for all things coconut, coupled with the heightened awareness of Tropical Sun can help retailers deliver an uplift in sales and bring a joyous, coco-nutty Christmas to all!”
For stockist enquiries, retailers can call 020 8988 1100 or email firstname.lastname@example.org.