The UK’s most on-trend drink, Tropical Vibes, is set to expand on its success with the launch of its highly anticipated SOURS range. Building off the success of their Originals and Lemonades ranges, Tropical Vibes is venturing boldly into uncharted waters with three candy-inspired juice drinks aimed at the growing market of sour confectionary consumers who prefer their sweets with some added zing.

The SOURS range, inspired by popular sweets like cherry gummies and fizzy cola bottles joins the brand portfolio of eight exotic fruit flavoured Originals and five American-style Lemonades. Their iconic 300ml glass bottles feature the brand’s boldest designs to date, drawing upon a brightly coloured psychedelic design style that is guaranteed to stand out on the shelves.

The unique, candy-inspired flavours – Kawaii Kiwi, Crazy Cola and Cheeky Cherry are likely to prove as popular with young consumers due to an unprecedented online buzz across social media. A recent Instagram post from chart-topping Grime artist Ghetts, showing him enjoying the new Kawaii Kiwi flavour during a recording session garnered enthusiastic responses from the likes of boxer Anthony Yarde and food critic The Chicken Connoisseur.

Still in its infancy, Tropical Vibes is expected to reach £11million in sales this year, thanks to 75% year-on-year growth driven by the wholesale market who have wholeheartedly embraced the brand thanks to attractive margins of up to 35% and a consumer-friendly price point of just £1.

The Sours launch is supported by an extensive digital marketing campaign and creative placements in the likes of the world-famous  HD Cutz barbershop in South London.

With strong sales growth and a growing, evangelical fan-base – the SOURS range looks set to become the must-have beverage of Summer 2021.

Tropical Vibes’ trade website:

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