As UK consumers continue to prioritise health and wellbeing during 2025, products that support a ‘better for you’ lifestyle look set to be in high demand as we head into the warmer months.
According to research by Vypr in February 2025 revealed that most people associate fruit juice, smoothies and juice shots with health. Nearly one in four (23.4%) buy these products for their health, followed by 16.6% who buy them to boost their immunity.
With double the amount of pure fruit juice as its soft drink competitors, Tropicana Sparkling is perfectly placed to help retailers make the most of the rising demand for ‘better-for-you’ products this summer as consumers flock to stores to quench their thirst while on the go.
“Consumers are actively seeking nutritious products that are low in sugar and free from artificial additives which will not only satisfy their taste preferences but also support their health goals,” said George Tuck, Head of Sales – Impulse, Tropicana.
“Research shows that shoppers are searching for healthier alternatives in soft drinks,” he continued. “In fact, 58% say that they want to see healthier soft drinks in retailers’ ranges and this is just one of the reasons why Tropicana Sparkling is so valuable to both the category and to consumers.”
(Source: ToLuna x Tropicana Concept Testing, 2023)
While health and wellbeing are major influence in purchasing decisions, taste remains the top priority for soft drinks purchases.
Tuck says: “Great taste is critical which is why Tropicana is an essential for retailers as it scores significantly higher than other soft drinks in independent taste tests (Source: Degusta, June-July 2024).
“Tropicana Sparkling also took home the coveted 2024 award for The Grocer Top Launch (Carbonates and Energy Drinks) so it ticks the boxes for both health and taste, which means a win win for retailers.”
Available in two variants Zesty Orange and Tropical Twist, each 250ml can of Tropicana Sparkling consists of 30% pure handpicked, natural origin fruit juice, infused with sparkling water to provide a light, refreshing, zesty drink that can be enjoyed at any time throughout the day. Both variants contain no added sweeteners and are less than 65kcals per serve.
Healthy profits for retailers
It’s not just consumers that benefit from purchase. For convenience retailers, fruit juice shoppers are a valuable demographic as fruit juice shoppers spend, on average, 25% more per shop. Fruit juice shoppers also add three more items to their baskets on average compared to total convenience (Lumina Intelligence).
In addition to wholesale and convenience, Tropicana Sparkling Zesty Orange and Tropical launched launching nationwide into Morrisons on 5 May and will be stocked in Asda from 26 May, RRP £1.35.
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