No sugar alternative soft drink Pepsi MAX is back on TV screens ahead of the festive season, helping to drive trial of its core and flavoured products. The emotive TV ad encourages shoppers to ‘try a new tradition this Christmas’, following increased sales last December when the ad first aired. Back as a new and improved version with increased branding, it will further highlight the brand’s taste credentials and hero the popular Pepsi MAX Cherry flavour in the end frame, as well as the latest addition to its range, Pepsi MAX Ginger.

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