Lactalis McLelland is launching two new Galbani Santa Lucia® mozzarellas into the marketplace to further strengthen its position within the Italian cheese sector. Both mozzarellas come in stand-up, easy to open pouches containing 20 mini balls. In line with the growing consumer interest in low-calorie alternatives, Galbani Santa Lucia® mozzarella mini light offers a 38% reduction in fat content, while still delivering the authentic texture and taste of Italian mozzarella.
Both packs, featuring the well-known Santa Lucia and Galbani logos and bright red ’20 mini’ flashes, have high on-shelf stand-out. The use of the traditional Galbani Santa Lucia® sky blue colour ways on the standard mozzarella pack and a lighter aquamarine blue/green for the Light clearly demonstrate to the consumer the difference in the two variants.
Both products exactly profile the growing consumer demand for versatile snacking products that provide easy portion control, as well as providing the perfect recipe ingredient for salads and recipe dishes such as pasta. At the same time, the light variant fits well with the increasing consumer interest in healthier eating options.
“We have strong technical expertise within the light area, which has enabled us to produce a really high quality light mozzarella, providing the health-conscious consumer with a real alternative without compromising on taste. We are very confident it will substantially increase consumer interest in the mozzarella category and strengthen our brand leading position within the Italian cheese market,” says Stephanie Evans, Galbani Marketing Manager at Lactalis McLelland.
Galbani Santa Lucia® Mini Light and Mini Mozzarella come in 150g packs and have an RSP of £1.39.
Tel: 020 8336 6500