‘Focus On’ by Plan for Profit is the new series of mini category guides designed to support independent retailers across the UK, covering emerging and established categories that typically feature in an independent convenience store.

The newest editions of Focus On highlight the opportunities that the sports energy drinks and summer drinks categories present for independent retailers. Unitas Wholesale has partnered with Accolade Wines & Heineken UK for the first cross-category Focus On guide ‘summer drinks’, to help independent retailers maximise the opportunities for the licensed category throughout the summer months and Lucozade Ribena Suntory to provide key insights on the sports energy drinks category.

Plan for Profit Category Controller, Tracey Redfearn, explains how the importance of the Focus On guidance for independent retailers, “The new ‘Focus On Sports Energy Drinks’ highlights the key opportunities within one of the largest soft drinks segments for independent retailers, and the new ‘summer drinks’ Focus On guide provides expert advice to ensure that they succeed during the summer months, which are key for beers, ciders, wines and spirits sales.”

There are now a total of ten editions of Focus On, available for FREE NOW at participating Unitas member wholesalers, and FREE to download via the Plan for Profit website and app.

Unitas Wholesale will be launching more “Focus On” guides throughout 2021 with printed copies available in selected Unitas Wholesale member depots. Digital versions are available to view and download at www.planforprofit.co.uk or via the Plan for Profit app, search ‘Plan for Profit’ to download the app from your preferred app store.

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