Nicotine pouches are becoming increasingly popular with adult nicotine consumers – which makes VELO an essential for your range.
Beyond combustibles, adult nicotine consumers are increasingly seeking out alternative nicotine products such as nicotine pouches and vapes. Oral nicotine pouches such as VELO are part of a growing market catering for the demand among adult nicotine consumers.
The nicotine pouches market is growing – in fact, it’s more than doubled in terms of total volume so far this year compared to the same period in 2021.i Across independent stores nicotine pouches have grown by 77% in volume over the same period. It’s a prime time to seize the opportunity in the category – and ensure VELO forms part of your tobacco-freeii oral nicotine pouch range.
VELO is a modern way to consume nicotine with no butts, tobaccoii, smokeii, smell, or mess from start to finish. The slim pouches come in a compact can and are easily taken anywhere, anytime. VELO nicotine pouches contain water, plant-based materials, flavourings, sweeteners and nicotine, all prepacked in small pouches.
VELO is also the UK’s favourite nicotine pouch, winning Product of the Year 2022iii in a recent survey. There’s a VELO for everyone – with seven flavours and five nicotine strengths, available in ‘regular’ and ‘mini’ sizes.
Right now, the best-selling VELO flavours are Freeze 11mg (22% of Modern Oral category market share) and Ice Cool 10mg (17% MO market share)i. But Velo also comes in fruit flavours which are ideal for adult nicotine consumers that may be new to the nicotine pouch category such as, Tropic Breeze flavour available in 6mg which offers a mix of tropical flavours with mandarin, passion fruit and mango.
BAT’s ongoing dedication to product innovation includes a commitment to making VELO as sustainable as possible. The materials for all new VELO cans have been changed to make them recyclable and a recently launched campaign will help to spread the recycling message to consumers.iv
VELO cans are made of 91% recycled plasticv. It’s all about taking another step towards the circular economy by reducing waste even further.
To make the most of the nicotine pouches opportunity it’s vital to stock a broad range. It’s also important to keep the availability of products across your range high and your promotions simple – with key messages only.
A regular review of your pricing is key, as is building a deeper understanding of the fast-moving tobacco-free+ oral nicotine pouch market. That means knowing what flavours and nicotine strengths consumers want to buy based on what their adult nicotine consumers prefer.
You can play a key role in driving responsible selling with compliant products that help drive repeat sales and margins. BAT’s nationwide youth access programme, Verify, is aimed at helping independent retailers prevent access to tobacco and tobacco alternatives by anyone under the age of 18 – so why not mention it to your customers?
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